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Ginsenex Partnership with CCAGR Poses Great Success for Multiple Industries in the Chinese Market
June 27 2011，by Victoria Italiano
After several business meetings, Canada China Agriculture and Food Development Exchange Center(CCAGR) formed a partnership agreement with Ginsenex Winery to begin the promotion and marketing initiatives of Ginsenex’ products in the booming Chinese market. Ginsenex Winery, located in Niagara-on-the-Lake in Ontario Canada, uses an innovative patented process to create ginseng wine made from 100% pure Canadian ginseng roots. Through this partnership formation, CCAGR wishes to introduce this pioneering concept to multiple industries in China. The exportation of this product will cater to the ever growing health market that is extremely prevalent among Chinese consumers as ginseng is the most popular healing herb in the world.
Youming Zhao, President of CCAGR, believes that this innovation will be the start to something great for both the ginseng market, and the Canadian wine market in China. This unique product introduces more of a variety to Chinese consumers with a healthy alternative, and also strengthens Canada’s already well respected image in the agri-foods industry.
Due to certain regulations in the Chinese market, Canadian ginseng and ginseng related products are not allowed to be imported to China. The exportation of Ginsenex’ innovative product will pose opportunity for great success for Canadian ginseng products in the Chinese market, and hopefully, set up a foundation for future exportation prospects of not only Canadian Ginseng products, but Canadian wines also.
The owner of Ginsenex winery, Won K. Sung, is very happy to collaborate with CCAGR, and is eager to be a part of the future success of Canadian ginseng products in the Chinese market, as well as encompass this great opportunity for success of his product in China.
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